Digitalcharms

Programmatic marketing is one of the most significant innovations in digital marketing. This is a type of marketing that allows you to target specific customers when they are on a specific page.   Programmatic marketing is an advanced marketing strategy that employs an automated, real-time bidding process to buy ad inventory on your behalf, allowing you to target specific users in specific contexts, resulting in hyper-targeted, highly effective advertising. How Programmatic Marketing works. This may appear to be a difficult process, but it is a simple one that takes milliseconds to complete. The steps that explain how programmatic marketing works are summarized below. Someone selects a page by clicking on it. The owner of the page holds an auction for an open advertising spot. The marketplace holds an auction between the advertisers bidding for the spot.   The advertiser who places the highest bid for the spot will have their advertisements  displayed. The winning a...

Traditionally the data could be collected only from databases and spreadsheets, today data is gathered from various sources like images, video, emails, PDF’s audio, Social media post and much more. The sourced big data generally is diverse and does not dive into neat and relational structures. Examples of Big Data Variety Format – Format refers to different types of database and files in which the data is stored, this equals to any business storing data in dozens of database formats.   Media – Media files such as photos, audio, videos exhibit extreme data variety Structured – Structure refers to variety of data models and data types, instances business having hundreds of database each with its unique own data model Unstructured – Unstructured data describes the data that is raw, and not ready or structured to be read by machine Natural Language Processing – NLP is complex in nature, in the case of French language that exhibits a great deal of variety as there are many ways t...