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Showing posts from February, 2021

GDPR-Impacts on Business

  The GDPR stands for General Data Protection Regulation. This law has been applied to all local privacy laws throughout the EU and EEA. It will work for all companies that sell and maintain personal information about European citizens, including companies on other continents. According to the GDPR, personal data is any personal information such as name, photo, email address, bank details, updates to social networking sites, location information, medical information or computer IP address. There is no difference between personal and individual data in their private, public or professional fields - the individual is that person. GDPR - Results  The GDPR applies to all businesses and organizations established in the EU, whether data processing takes place in the EU or not. Even non-EU organizations will be subject to the GDPR. If your business provides goods and / or services to citizens in the EU, then it is under the GDPR. All organizations and companies dealing with p...

Netnography - its use in Social media Market.

  "Netnography is a new qualitative method specifically designed to investigate the consumer behavior of cultures and communities on the Internet." Netnography is a well-established approach to qualitative research, whose name combines the terms "Internet" and "ethnography" Netnographic analysis uses natural analytical approaches to achieve an unbiased view. It uses an ordinary conversational style on different networks, including blogs, forums and social networking sites . This can be used to consider the features and principles of the online culture. Netnography incorporates rich communication samples and internet-specific interactions: textual, graphic, audio, picture, and audiovisual. The data would then be analyzed using content analysis, semi-visual analysis, online and in person interviews, social network analyzes, and methods and techniques for analyzing big data.These strategies are used to find a topic behind the emotional narrative. Netnog...

The fascinating future of Agridrones for farmers

With the arrival of the 21st century, the digital age was outlined in the world. With it, the dream of humanity turned into reality: the ability to fly, have the sight of an eagle, and reach remote places without the need to be present. This, thanks to drones. This messenger bird has no limits. It goes where the human mind takes it. That is how reality surpasses fiction; currently, these devices are continually evolving to the extent that they help take photographs and videos. One of the most favorable action fields for UAVs (Unmanned Aerial Vehicles) in the civil scope, as an emerging technology, is in agriculture.   Interesting uses of drones There are other uses, such as Amazon Prime Air which is “a service that will deliver packages up to five pounds in 30 minutes or less using small drones” (Amazon, 2016) , or after the death of George Floyd, drones were used to surveil protests “The FBI used a small plane equipped to collect mobile phone location data over Washington” (Aljaz...

Big Data - Business and Chatbots

  Use of Big Data in Business The presence of Big Data is omnipresent. This data generally overwhelms the business on the daily basis. Big represents massive data that arises from various mediums such as emails, survey reports, social media, conversations in chatbots. This data is available in Structured  Unstructured format.  Big Data analysis can really work in favour of the business for their strategic planning and revenue growths along with providing the consumers with customized experience. Hence, the business should emphasize on data optimization in comparison to the collection of data. While Big Data is immense and complex in nature, storage in traditional method is difficult. So, options that are value for money platforms like data lakes, Hadoop, Spark (that manages both physical and real time data) have helped in the process. Big Data relies on important characteristics such as:     Volume   Variety    Velocity Big Data analys...