The GDPR stands for General Data Protection Regulation.
This
law has been applied to all local privacy laws throughout the EU and EEA. It
will work for all companies that sell and maintain personal information about
European citizens, including companies on other continents.
According
to the GDPR, personal data is any personal information such as name, photo,
email address, bank details, updates to social networking sites, location
information, medical information or computer IP address.
There
is no difference between personal and individual data in their private, public
or professional fields - the individual is that person.
GDPR
- Results
The GDPR applies to all businesses and
organizations established in the EU, whether data processing takes place in the
EU or not. Even non-EU organizations will be subject to the GDPR. If your
business provides goods and / or services to citizens in the EU, then it is
under the GDPR.
All
organizations and companies dealing with personal data must appoint a data
protection officer or data controller in charge of GDPR compliance.
There
are severe fines for those companies and organizations that do not comply with
GDPR fines of up to 4% of the world's annual revenue or 20 million Euros,
whichever is greater.
Impact
on vendors
These
registrations were previously used to help better customers, to improve
customer meetings, timely sales of salespeople to prevent customer wastage,
high quality service and information from sales and production of business to
customers, customer transfer of new sales staff and marketing department. The
business was interested in the details of B2B suppliers related to obtaining
better procurement agreements. This information has provided significant
benefits to the business and has been maintained in the form of a CRM system
which, due to the new GDPR regulation, has met strict rules and requirements
for data deletion after certain time limits.
Impact
on traders
A
B2B trader in a business pharmacy line was not particularly aware of the new
GDPR law. For businesses that have previously registered in their database
system - equivalent to the CRM system - practices, preferences and needs of
their users and customers, which help them provide better users and customers,
protect customer complaints at the customer service table during the sales
process. Especially the elderly, people with disabilities and people with certain
diseases, and the special medical needs of its value information registered in
the pharmacy.
Keywords:
Regulation,
law, data, organization, vendors, traders.
References:
Blackmer, W. S. (2016). GDPR: Getting Ready for the New EU General Data Protection Regulation. Information Law Group, InfoLawGroup LLP, Retrieved, 22(08), 2016.
www.homs.ie/publications/will-general-data-protection-regulation-affect-business.
www.forbes.com/sites/forbestechcouncil/2018/04/25/gdpr-and-what-it-means-for-your-business/?sh=70805e92d2fc
Written by- Amarbant Singh
GDPR regulation has created a great impact on the customers, as per GDPR the businesses gathering personal data must provide a withdraw consent to those customers providing data, this consent process is valid for the purpose mentioned while getting the consent. Any deviation in the process of using data, a revised consent is mandate before processing the activities.
ReplyDeleteEarlier by exchanging visiting cards, the personal data, such as email id phone number and other details could be gathered and added in the mailing list of the company. But with GDPR this traditional way will no longer be possible. I think with strict GDPR guidance individuals will have more power over their rights to accept and deny sharing personal data.
Comment By: Prajakta Jadhav
In recent years, companies have been building complex data collection, storage, and analysis systems that allow them to drive all marketing campaigns. We are talking about digital analytics tools, advertising management, Email Marketing ... all of them continuously use data from users. Can it be considered personal data? Does the GDPR apply here? Adjusting to this new regulation will not be easy.
ReplyDeleteIn reality, the key is to understand how data is being collected, where it is being stored, and who is using it. If we control its management at all times, we will be adequately adapting to the GDPR.
Thank you for your insights.
Also the new accountability principle, which holds retailers responsible for proactively complying with—and showing compliance with—the legislation, differs from those of its predecessor. The most significant changes are in scope and enforcement—the GDPR aims to implement individuals' extended data privacy rights in the EU, which necessitates sufficient protection from companies both within and outside the EU.
ReplyDeleteGDPR enforcement requirements will vary by store, depending on how well their business practices support the EU's extended personal data privacy rights. Retailers, especially those with a variety of customer touchpoints across channels and franchises, may find implementing an effective GDPR program to be particularly difficult. These numerous touch points include everything from point-of-sale to e-commerce and call centers, as well as mobile apps, kiosks, ERP systems, and email.
Retailers must take a comprehensive approach to data privacy governance in order to comply with GDPR. Keep in mind that the GDPR has been established with the understanding that data privacy will continue to evolve and that the enforcement of personal data privacy rights will need to change accordingly.
Comment By - Mandar Butkar
Tremendous
ReplyDeleteAmazing concept for public awareness about GDPR.
ReplyDelete