Today, society is immersed in a hyper-connected era in which the development of technologies and globalization in which data is produced at every moment. Big Data is constructed as a massive chance for the marketplace and corporations to advance their plans and decision-making. Darmont and Loudcher(2019, p.2) establish that a big data system can be attributed to four dimensions: volume, velocity, variety, and veracity, which form the 4Vs properties of Big data. What does veracity in Big Data mean? When it comes to veracity , it refers to the “biases, noise and abnormality in data” (Inside Big Data, 2013), that is, the degree of reliability of the information received. This feature of Big Data is probably the one that poses the most significant challenge. The enormous capacity of data that is produced can make us suspect the range of veracity of all of them because the countless variety of data...
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